Prototyping & Global Product Transfer

New Product Introduction (NPI) is a process that customizes all of the necessary skills and techniques needed to prepare customers’ products for volume production. Centum Electronics, as an Electronics Manufacturing Services (EMS) provider has a long history of executing Product Transfers and developing processes for manufacturing of new products for global customers. We draw on our experience in design, manufacturing, engineering and supply chain management to drive value for our customers in the NPI phase. The New Product Introduction process plays a very important and pivotal role in the achievement of a sustainable product fulfillment strategy. Working closely with the customers design team, latest DFx methodologies are applied to achieve lower production costs without compromising on compliance with the appropriate quality standards. An endeavor is made through this effective collaboration towards ensuring that good manufacturing practices are built-in, and that material selection is optimized for both cost and availability. NPI process also focusses on developing SCM strategies that will support product launch and production ramp while clearly defining and minimizing liabilities.

At Centum, Our approach towards NPI focusses on the following 5 basic principles

Pass qualification first time

100 % on time delivery

Zero scraps in NPI

Zero escalation from customer

Ability to ramp up

At the project outset, a program manager is assigned to coordinate internal resources and establish a baseline schedule. This work includes developing task lists, assigned responsibilities, and estimated completion dates. Progress reports are published on a weekly basis, ensuring timely and effective communication to all concerned. The composition of the NPI team, from
both a technical and administrative perspective, is determined by the nature of the project and timelines for completion. From prototype to pre-production to final product release, all appropriate resources are applied and the team works with a constant sense of urgency to meet all NPI Objectives.

Group of Companies


No: 44, KHB Industrial Area,
Yelahanka New Town,
Bangalore - 560 106

Tel: +91 80 30046000
Fax: +91 80 30046005

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